The collaboration brings together artisanal techniques with modern design to create unique textiles. Each piece is handcrafted by skilled artisans who have been working with John Smedley for over 20 years, resulting in intricate patterns and vibrant hues.
Colour and craft collide in John Smedley and Intoart’s London Craft Week collection. Intoart artists Christian Ovonlen, Lisa Contucci and Mawuena Kattah use John Smedley’s famously hand-crafted knitwear as a canvas.. It’s hard to remember the last time I wanted a jumper quite this urgently. For London Craft Week, leader in knitwear John Smedley has created a capsule collection with the London-based arts organisation Intoart.
The result is a stunning array of pieces that blend seamlessly into the city streets. From soft pastel hues to bold brights, each sweater and scarf is a testament to the creativity and skill of the Intoart artists. Christian Ovonlen's vibrant floral patterns dance across the fabric, while Lisa Contucci's geometric shapes add a touch of modernity. Meanwhile, Mawuena Kattah's intricate colour blocking creates a visually striking effect that's impossible to ignore.
One of the most exciting aspects of this collaboration is the way it celebrates the intersection of art and craft. As a brand known for its commitment to traditional techniques, John Smedley has long been passionate about preserving heritage skills. But here, they've taken that dedication to new heights by partnering with talented artists who bring their own unique vision to the table. The result is a collection that feels both timeless and timely – a perfect blend of classic craftsmanship and modern flair.
As I slipped on my own Intoart-designed John Smedley jumper, I couldn't help but feel a thrill of excitement. It's not often that you get to wear a piece of art on your sleeve (literally!), but this collection makes it look effortless. Whether you're heading out into the city or just lounging around, these sweaters and scarves are sure to turn heads. And with Intoart's commitment to sustainable materials and production methods, you can feel good about what you're wearing too.
The Intoart x John Smedley collection is on display throughout London during London Craft Week. If you're in the city, be sure to track it down – it's an event not to be missed. And even if you can't make it to London, there are plenty of ways to get involved. Follow @Intoart and @JohnSmedley on social media for behind-the-scenes peeks at the design process, and keep an eye out for exclusive collaborations and promotions.
One thing that's clear is that this collection marks a new chapter in John Smedley's history – one that's full of possibility and creativity. As they continue to push the boundaries of what's possible with knitwear, they're inspiring a whole new generation of makers and artists to join the fray. So if you're looking for something truly unique and special, look no further than Intoart x John Smedley.
For those who may not be familiar with Intoart or John Smedley, it's worth taking a moment to learn more about these incredible brands. Founded in 1905 by Frederick Smedley, the company has been dedicated to producing high-quality knitwear using traditional techniques ever since. In recent years, they've expanded their focus to include collaborations with artists and designers from around the world.
Meanwhile, Intoart is a London-based arts organisation that's all about pushing the boundaries of creativity and innovation. With a roster of talented artists and makers, they're always on the lookout for new and exciting projects to bring to life. The partnership between Intoart and John Smedley marks a major milestone in their history – one that's sure to inspire fans and followers alike.
As I look back on my own experience with the Intoart x John Smedley collection, I'm struck by just how special it feels. It's not just a sweater or scarf – it's a piece of art, crafted with love and care using some of the finest materials in the world. Whether you're looking to treat yourself or gift someone special, this collection is sure to hit the mark.
Whether you're a fashion enthusiast, an artist at heart, or simply someone who appreciates the beauty of well-made things, the Intoart x John Smedley collection has something for everyone. With its stunning designs, commitment to sustainability, and passion for traditional craftsmanship, it's an event that's not to be missed.
