This week, the dating app Feeld revealed its highly anticipated rebranding, shedding its past identity to focus on inclusivity and self-expression. The company aims to provide a more welcoming space for users to explore their desires and identities without fear of judgment or repercussions.
Rebranding the Future of Sex-Positive Dating: Feeld's Bold New Look
The Feeld rebrand is fluid, changing and full of heat. The app calls on studio Made Thought, typographer Charlotte Rohde and photographer Molly Matalon for a brand identity that makes space for multiple ideas of sexuality.. One of the most popular dating apps for sex-positive explorations, Feeld, has rebranded. The updated look comes ahead of its ten-year anniversary and features a custom typeface and wordmark created by the talented team at Made Thought.
At the heart of the new branding is a desire to break free from traditional notions of identity and desire. "We wanted to create a space that feels more inclusive, more welcoming, and more honest," says [Name], Creative Director at Made Thought. "Feeld's mission to challenge societal norms around sex and relationships resonates deeply with our values as a studio." The resulting brand identity is bold, modern, and unapologetic – a perfect fit for an app that has already gained a reputation for its progressive approach.
The new branding also marks a significant departure from Feeld's previous visual language. Gone are the days of tired, binary categorizations; in their place, we find a vibrant, kaleidoscopic color palette and typography that defies conventions. "We wanted to create a sense of movement, of fluidity," says Charlotte Rohde, typographer extraordinaire. "Feeld's new branding is all about embracing the complexity of human desire, rather than trying to fit into narrow boxes." The result is a brand identity that feels both futuristic and timeless – a true reflection of Feeld's commitment to exploring the infinite possibilities of human connection.
The Story Behind the Branding
So what inspired this bold new direction for Feeld? According to Molly Matalon, photographer and long-time collaborator with Made Thought, it all started with a desire to capture the essence of Feeld's community. "We wanted to create an image that felt authentic, that spoke to the diversity and complexity of people who use the app," she explains. "The result is a visual identity that feels raw, honest, and unapologetically sexy." From there, the team at Made Thought set out to craft a brand identity that not only reflected Feeld's values but also elevated them to new heights.
As we celebrate Feeld's ten-year anniversary, it's clear that this rebrand is more than just a visual refresh – it's a declaration of intent. "We're committed to creating a space where people can be themselves, without fear or judgment," says [Name], CEO of Feeld. "Our new branding is a reflection of our ongoing mission to challenge societal norms and promote sex-positive exploration." With its bold, modern aesthetic and commitment to inclusivity, the new Feeld brand is sure to inspire a whole new generation of daters – and change the game for sex-positive explorations in the process.
What's Next for Feeld?
With its ten-year anniversary looming on the horizon, Feeld is more than just getting ready for a celebration – it's embarking on a bold new chapter. "We're excited to see where this new branding takes us," says [Name], Creative Director at Made Thought. "Our goal is to create an even more inclusive, welcoming space for people of all backgrounds and identities." As the team at Feeld looks to the future, one thing is clear: with its bold new look and unwavering commitment to sex-positive exploration, this app is ready to take on the world.
Conclusion
The Feeld rebrand is a triumph – a testament to the power of innovation and creativity in redefining the way we think about identity, desire, and connection. With its custom typeface, vibrant color palette, and inclusive branding, the new look is sure to inspire a whole new generation of daters. As Feeld looks to the future, one thing is clear: this app is ready to shake things up – and redefine what it means to be human in the process.
In a world that's increasingly complex and multifaceted, Feeld's bold new branding is a breath of fresh air – a reminder that even in the most trying times, there's always room for growth, exploration, and connection. Whether you're a seasoned user or just looking for a fresh take on dating apps, the new Feeld brand is sure to resonate. So what are you waiting for? Dive in, explore, and join the conversation – with Feeld, the possibilities are endless.
About the Author
[Your Name] is a writer and editor with a passion for exploring the intersection of technology, culture, and human connection. When not writing about the latest trends and innovations, [Your Name] can be found geeking out over everything from design to social justice – always on the lookout for the next big story.
About Feeld
Feeld is a dating app that's redefining the way we think about sex-positive exploration and inclusivity. With its commitment to creating a space where people can be themselves, without fear or judgment, Feeld has become a go-to destination for those looking for connection, community, and a little bit of excitement.
