Ubisoft's long-standing game series, Anno, is undergoing a transformation with the incorporation of traditional craftsmanship and eco-friendly practices by Wolff Olins. The rebranding aims to create a more sustainable gaming experience that resonates with players worldwide.
Wolff Olins has embarked on an ambitious project, teaming up with global creative agency Wieden+Kennedy and video game publisher Ubisoft to revolutionize the brand identity of their flagship city-building game, Anno. The latest installment, Anno 117: Pax Romana, is set to launch next year, marking a significant milestone in the rebranding process. By harnessing the power of raw materials and ancient crafts, Wolff Olins aims to create a new design ethos that celebrates Anno's core values.
The collaboration between Wolff Olins, Wieden+Kennedy, and Ubisoft has resulted in a bold and innovative approach to rebranding the game. The project's objective is to establish a distinct visual identity that resonates with both new and existing fans of the series. By embracing an authentic, artisanal aesthetic, Anno 117: Pax Romana seeks to transport players to a world where ancient crafts meet modern gaming experiences.
At the heart of this rebranding effort lies a deep understanding of Ubisoft's core values and the game's rich history. Wolff Olins' expertise in raw materials and ancient crafts has enabled the creation of a unique visual language that not only pays homage to Anno's heritage but also propels the series forward into a new era of creative expression. As the world waits with bated breath for the launch of Anno 117: Pax Romana, one thing is clear: this rebranding effort promises to be a defining moment in the game's storied history.
