British folk metal duo Kindred Black have unveiled their new album title and visuals, with Ania Scherer and Lucie Hossong adopting an elegant, mystical aesthetic reminiscent of traditional herbalism. The "apothecary world" of their previous work has been reimagined, with intricate symbolism and vintage-inspired typography woven throughout the design.
Ania et Lucie’s new identity for Kindred Black is a deliberate nod to the old apothecary world. The creative duo's branding for the slow beauty brand draws inspiration from classic scripts, hand-addressed envelopes, and branded marks on the back of silver charms. This thoughtful approach not only echoes the past but also brings a sense of depth and narrative to the design.
The five-year anniversary celebration marks an important milestone in Ania Nowak and Lucie Gris's multidisciplinary creative studio, Ania et Lucie. The studio has established itself as a premier destination for crafting thoughtful, narrative-led design work across various fields. From branding and packaging to editorial content and visual arts, their collaborative approach yields unique and captivating results that continue to push boundaries.
As Kindred Black embarks on its new journey, the brand's identity serves as a testament to Ania et Lucie's commitment to storytelling through design. The classic yet modern aesthetic of the apothecary-inspired branding creates an inviting atmosphere, perfect for exploring the intricate nuances of slow beauty and artisanal craftsmanship. By embracing the past while forging a path forward, Kindred Black is poised to captivate audiences seeking timeless elegance and sophistication in their personal care experiences.
