Studio Herrström's design for the 2018 biopic "Elvis" revisits the King's iconic typography, drawing inspiration from his stage costumes and album artwork. The film's logo features a stylized, cursive font reminiscent of Elvis' handwritten lyrics and stage graphics.
Long Live the King: Studio Herrström Unveils Iconic Typographic Identity for Elvis
In the midst of a resurgence in popularity, following the release of Baz Luhrmann's 2022 film Elvis, starring Austin Butler, Sony Music Entertainment embarked on a mission to revitalize the iconic brand. The result is a striking new visual identity, born from the creative genius of Studio Herrström. This Swedish design studio has once again proven its prowess in crafting typographic identities that are both nostalgic and forward-thinking.
A Tribute to Typographic History
The new Elvis identity skillfully pulls on the king's rich typographic history, which spans over six decades. By drawing upon his extensive archive of outfits and imagery, Studio Herrström has managed to distill the essence of Elvis's style into a cohesive visual language. The brand's typography is characterized by its bold, modern take on classic font styles, paying homage to Elvis's iconic designs while infusing them with a fresh, contemporary spirit.
The Power of Music
At the heart of this re-imagined identity lies the music that has defined Elvis's legacy for generations. As Studio Herrström so eloquently puts it, "the music does the talking." By allowing the sound of Elvis's iconic songs to take center stage, the brand creates an immersive experience that draws the listener in and refuses to let go. The result is a deeply personal connection between the audience and the music, one that feels both timeless and timely.
A Brand Revitalized
The new Elvis identity is more than just a visual refresh – it's a bold statement of intent. By embracing its typographic heritage while looking firmly towards the future, Sony Music Entertainment has successfully re-energised the brand for a new era of fans. As Elvis himself might have said, "thank ya, thank ya very much" to Studio Herrström for creating an identity that truly lives up to his legendary status.
Evoking Nostalgia and Futurism
One of the most striking aspects of this re-imagined identity is its ability to evoke both nostalgia and futurism. The bold typography and vibrant color palette are unmistakably modern, yet they also tap into a deep wellspring of retro charm. This thoughtful balancing act creates a unique visual language that feels both rooted in tradition and open to the possibilities of the future.
A Brand Identity for the Ages
The new Elvis identity is an unmissable achievement in branding, one that sets a new standard for the music industry as a whole. Studio Herrström's creative genius has resulted in a typographic identity that not only honors the legacy of Elvis Presley but also inspires a sense of excitement and possibility among fans of all ages. As we move forward into an uncertain future, the iconic status of Elvis will be bolstered by this re-imagined brand, ensuring his music and spirit continue to captivate audiences for generations to come.
Designing Identity in the Digital Age
In today's digital landscape, a strong visual identity is more crucial than ever. The new Elvis brand embodies this principle perfectly, combining timeless style with modern sensibilities to create an unforgettable experience for fans. By embracing its rich typographic heritage while adapting it to the needs of the 21st century, Studio Herrström has crafted an identity that feels both deeply rooted in tradition and radiantly confident in its own unique vision.
The Elvis Legacy
As we celebrate this bold new chapter in the Elvis brand's history, we are reminded of the enduring power of music to shape our lives and transcend generations. From the early days of rockabilly to the present day, Elvis Presley has remained an icon of American music, inspiring countless artists and fans around the world. The new identity, born from Studio Herrström's creative genius, honors this legacy while forging a bold new path into the future.
Conclusion
Long live the king indeed – the Elvis brand lives on in all its glory, thanks to the visionary work of Studio Herrström. By expertly combining nostalgia and futurism, the brand has created an unforgettable visual identity that not only honors the spirit of Elvis but also invites fans to join a new chapter in his enduring legacy.
