The outdoor industry's reliance on single-use plastics has led to massive amounts of waste in nature reserves. Amphico's innovative approach tackles this issue with eco-friendly materials that reduce waste and promote sustainability.
The outdoor industry is no stranger to the concept of sustainability. However, despite growing concerns over climate change and the environment, many brands within this sector continue to struggle with recycling and waste management. This is where Amphico comes in – a start-up that aims to revolutionize the way we think about sustainable materials.
At the heart of Amphico's story is its founder, Jun Kamei, who discovered a revolutionary new material while on a trip to Asia. The humble lotus leaf played a significant role in this discovery, as Kamei was inspired by the unique properties and sustainability of these natural wonders. Since then, Amphico has been dedicated to harnessing the power of this innovative material, working tirelessly to reduce waste and promote eco-friendly practices throughout the industry.
For this reason, the recent rebranding of Amphico marks a significant turning point in the company's history. The new identity, designed by London-based studio How&How, not only reflects the brand's values but also serves as a beacon for change within the outdoor industry. By incorporating elements of the lotus leaf into their branding and website design, Amphico is sending a clear message about its commitment to sustainability.
But what exactly does this rebranding entail? The answer lies in the careful consideration given to every aspect of Amphico's identity. From the colors used in their logo to the typography employed on their website, each element has been thoughtfully chosen to convey the brand's mission and values. How&How worked closely with Kamei to ensure that every detail aligns perfectly with Amphico's vision for a more sustainable future.
One of the most striking aspects of Amphico's new identity is its use of natural imagery. The lotus leaf, in particular, plays a significant role in this design language, with subtle nods to the flower appearing throughout the branding and website design. This thoughtful integration serves as a powerful reminder of Amphico's roots and commitment to sustainability.
Furthermore, Amphico's rebranding also marks an important step forward for How&How. The studio has established itself as a leader in environmental and sustainability-based branding projects, working with brands across various industries to create impactful and meaningful identities. This latest project showcases the studio's expertise and dedication to creating work that not only inspires but also drives positive change.
By joining forces to bring Amphico's rebranding to life, How&How has cemented its position as a trusted partner for companies seeking to make a difference through effective branding. The results speak for themselves – a brand identity that is both visually stunning and deeply meaningful. As the outdoor industry continues to grapple with issues of sustainability, brands like Amphico are at the forefront of the solution.
The world of outdoor gear has long been associated with environmentalism and eco-friendliness. However, as consumers become increasingly aware of the impact their purchasing decisions have on the planet, there is a growing need for companies within this sector to take action. Amphico's rebranding serves as a powerful call-to-action, demonstrating that even the smallest changes can have a significant impact when executed thoughtfully.
In conclusion, Amphico's rebranding represents a significant milestone in the company's journey towards sustainability. By embracing innovative materials and thoughtful branding strategies, Amphico is poised to make a lasting impact on the outdoor industry. As this sector continues to evolve, it will be exciting to see how brands like Amphico inspire others to follow suit.
Ultimately, the true value of Amphico's rebranding lies not in its visual appeal alone but in its meaningful contribution to the broader conversation around sustainability. By working together and sharing knowledge, we can create a brighter, more environmentally conscious future for all.
