The studio's latest endeavour explores the intersection of visual identity and branding through a bold, vibrant lens. By crafting cohesive systems, Aéro Club seeks to bring depth and consistency to its ever-growing universe.
In the realm of graphic design, there lies a French duo that is redefining the boundaries of identity systems. Clémence Passot and Magali Brueder, the creative minds behind Studio Aéro Club, are on a mission to craft meaningful visual experiences out of their vibrant universe. With an experimental approach at the forefront of their design process, they're pushing the limits of what's possible in cultural identity projects.
Clémence Passot's mountainous abode in southern France serves as a tranquil retreat where she finds inspiration in the great outdoors. "Exploring, mastering new techniques and looking at the craftsmanship of things" are her guiding principles. This connection to nature influences her design aesthetic, imbuing it with a sense of organic elegance. In contrast, Magali Brueder's urban lifestyle in Paris brings a different perspective to the table. Her experiences in the city fuel her creativity, as she navigates the fast-paced and dynamic environment.
The synergy between Passot and Brueder's unique backgrounds gives birth to an exciting fusion of styles. Their collaborative approach yields distinctive visual solutions that are both playful and sophisticated. Studio Aéro Club's identity projects, in turn, become vibrant manifestations of their creative chemistry. Through this harmonious union of experimentation and craftsmanship, they're redefining the parameters of graphic design, forging a new path for artists and designers alike.
