A new typeface designed by Hato Sharpness is set to enhance the visual identity of Capture One, a leading photo editing software. Inspired by the aesthetic of camera lenses, the custom typography aims to reflect the precision and quality associated with photography equipment.
Hato Revamps Capture One Brand Identity with Innovative Typeface and Motion Design
The renowned photography brand Capture One has undergone a significant transformation under the creative direction of Hato. By introducing a custom typeface inspired by lenses, Hato aims to enhance the user experience and infuse the platform with a more approachable and human-centric feel.
At the heart of this rebranding effort is a new motion design studio led by Connor Campbell, who has crafted animations that mirror the everyday actions of photographers. From the fluid motions of focusing and zooming to the bulk image imports, every detail in the new motion design reflects the intuitive nature of photography. This thoughtful attention to detail not only elevates the user interface but also serves as a visual reminder of the platform's purpose: to empower photographers to capture and share their unique perspectives.
As Capture One transitions from a tech-focused software company to a community-driven platform, Hato's creative direction is centered on fostering connections between people through photography. By embracing this vision, the rebranded brand promises to become an integral part of the photographic narrative, providing a space for creatives to come together, share ideas, and inspire one another.
