People's Pub, a beloved Seattle eatery, has been rebranded as "People People" in honor of Wes Anderson's iconic film, Moonrise Kingdom. The restaurant's new name reflects its quirky and nostalgic vibe, while still paying homage to the original title.
A Slice of Whimsy: Layers Sandwich Shop Brings Summer Camp Vibes to Seattle
In the heart of Seattle's culinary scene, a new sandwich shop is rising like a perfectly toasted bun. Layers, formerly known as People People, has embarked on a branding journey that's as delightful as it is refreshing. The brainchild of a partnership between local brand strategy firm and interactive agency, this rebranding effort embodies the essence of a serene lakeside summer camp – minus the kitschy trappings.
Aesthetics that Don't Feel Like Themed Visuals
As one steps into Layers, they're immediately enveloped by a soothing atmosphere reminiscent of a tranquil summer retreat. The color palette, featuring soft blues and whites, evokes feelings of serenity, while natural textures like reclaimed wood and earthy tones bring warmth to the space. However, it's clear that this brand hasn't relied on overtly themed visuals. Instead, designer Rachel Haigh employed a thoughtful approach, focusing on creating an immersive environment that feels organic and authentic.
A Brand Identity Born from Connection
According to Layers' creative director, Haigh, "We aimed to capture the essence of summer camp without resorting to clichéd imagery." The result is a brand identity that exudes warmth, camaraderie, and a deep connection to nature. By stripping away excessive ornamentation, Layers has managed to create an inviting atmosphere that encourages customers to linger over their meals, much like they would around a campfire. As Haigh noted in an interview, "We wanted to create a space where people feel comfortable sharing stories and making memories with friends and family."
The Magic of Human Connection
What sets Layers apart from other sandwich shops is its emphasis on the human experience. The shop's menu boasts creative sandwiches with names like "The Explorer" (featuring house-cured pastrami) and "Summer Lovin'" (grilled chicken, avocado, and bacon), each one crafted to evoke a sense of adventure and joy. Behind every sandwich lies a story – one that might involve sourcing ingredients from local farmers or collaborating with fellow food artisans. This approach not only enhances the dining experience but also fosters a deeper connection between customers and the brand.
An Ode to Community
One of Layers' most significant strengths lies in its ability to become an integral part of Seattle's community fabric. By hosting events like sandwich-making workshops, live music nights, and seasonal harvest festivals, the shop has managed to create a loyal following of food enthusiasts who share a passion for gathering around shared plates. As Haigh aptly put it, "We want Layers to be more than just a place where people eat; we aim to become a hub for connection and shared experiences."
A Taste of Summer in Every Bite
When one takes their first bite at Layers, they're reminded that even the simplest pleasures can evoke profound joy. As with any great summer camp experience, there's an undeniable sense of carefree delight to savoring each component – from the crunchy crust to the tender filling – all harmoniously balanced within a perfectly toasted bun. With every visit, customers are invited to return to this idyllic atmosphere, where friendships forge over shared plates and laughter flows freely.
As the Seattle food scene continues to evolve, it's worth taking note of Layers' bold approach to rebranding. Rather than conforming to trends or catering to shallow aesthetics, this innovative shop has opted for an authentic, human-centered experience – one that seeks to nourish both body and spirit. Whether you're a lifelong resident of Seattle or just passing through, Layers' promise of comfort food with a side of whimsy makes it a destination worth revisiting time and again.
